Born to Christoph von Wilhelm Dassler and Pauline were Rudolf Dassler and Adolf Dassler, who later became the pioneers in the field of shoe and sports apparel manufacturing. Rudolf Dassler is older brother of Adolf Dassler, and their father Christoph von Wilhelm Dassler worked in a shoe factory, hence the brothers had some insight about shoe manufacturing. In 1928, the brothers together formed the company Gebrüder Dassler Schuhfabrik or the Dassler Brothers Shoe Factory, which engaged in shoe manufacturing. After the two brothers split, Rudolf Dassler formed a separate shoe manufacturing company in the name of Ruda, which was later registered as Puma; and Adolf Dassler continued with his own company Adidas. This division sparked one of the epic rivalries between Puma and Adidas, both of which are the world’s far-famed shoe and apparel brands.
Founded in 1948 and based in Herzogenaurach, Germany, Ruda (‘Ru’dolf ‘Da’ssler) manufactured sports shoes. The name Ruda was later changed and registered as Puma, which is the German name for cougar. Puma’s first milestone was the manufacturing of the world’s first screwed football boots called the Super Atom. Today, it has entered into all the apparel related businesses and has become one of the best-known sports brands around the world. Puma sponsors sports athletes belonging to different countries around the world. Some of the renowned athletes who are sponsored by Puma are Usain Bolt, Sergio Aguero, and Mario Gomez, among others.
Initially, a part of the Dassler Brothers Shoe Factory, Adidas was formed after Adolf Dassler, the older brother Rudolf Dassler split up to form a separate company. Adolf Dassler was nicknamed as ‘Adi’, which was later used in the naming of the company as Adidas (‘Adi’ ‘Das’sler). Based in Herzogenaurach, Germany, Adidas has grown to become one of the global leaders in the field of apparel, sports shoes, and sportswear manufacturing. Currently, Adidas manufactures products for a wide range of sports such as football, cricket, basketball, tennis, and rugby, among others. Adidas also endorses famous sports athletes such as Lionel Messi, Sachin Tendulkar, and Andy Murray, among others.
Over the years, the family feud transformed into brand rivalries, as Adidas and Puma pioneered the apparel industry with their products. Both Adidas and Puma, market and advertise their brands and products through promotions , sponsorships, advertisements, and also by organizing sports-related activities. The rivalry between the two brands has also been brought to life by sponsoring rival sports teams and clubs. In spite of the rift and rivalry, it would be fitting to say that both Rudolf Dassler and Adolf Dassler are the groundbreakers in the field of shoe manufacturing. Adidas and Puma may share intense rivalries in the sports apparel manufacturing space, but one has to remember the fact that both these companies originated from the Dassler Brothers Shoe Factory.